The European Federation of Pharmaceutical Industries and Associations
antibiotic resistance awareness campaign
Without effective prevention and treatment of infections, medical procedures such as organ transplantation, cancer chemotherapy, and major surgery will become too dangerous to perform. This is entirely preventable. The brief was to build support from internal stakeholders and political decision-makers to build a pipeline for future antimicrobials and give companies the confidence to reinvest in antimicrobials development.
CONCEPT • copy • ART DIRECTION
this could be the next global health crisis.
MORE THAN MEDICINE
Working with a copywriter to develop a campaign and brand identity that demonstrated how the work of the EFPIA and its members directly impacts the health and economic well-being of society across Europe.
Pharma isn’t only about pharmaceuticals. Its reach is wider, and its impact greater. More than medicine highlights how medicines change society regarding health outcomes and social and economic progress for the better.
CONCEPT • copy • ART DIRECTION
