by louie’s side
A Facebook comment spotted by a junior creative led us to take Louie to meet his heroes.
We only had one chance to get THE shot where he saw the horse for the first time, and the shoot had to be handled sensitively - Louie was awaiting an autism diagnosis.
I directed and oversaw the editing and production, working with a brilliant videographer to tell Louie’s story. My junior copywriter got to experience the process from concept to delivery.
This is one of the most watched and liked posts on Lloyds’ social channels and hopefully raised awareness of the difficulties those living with autism face.
it was An emotional day and a joy to film and produce.
CREATIVE DIRECTION • ART DIRECTION
This one was t
Lloyds' B2B campaigns, monthly and evergreen social content
CREATIVE DIRECTION • ART DIRECTION
no more film star horses here, sadly.
