The One That Made Social Feel Special.
A simple Facebook comment spotted by a junior creative turned into something unforgettable.
Louie, a young boy awaiting an autism diagnosis, had a dream: to meet his heroes. We only had one shot to capture the magic when he saw the horse for the first time, so everything had to be handled with care.
I directed the shoot, oversaw editing and production and worked alongside a brilliant videographer to bring Louie’s story to life. My junior copywriter experienced the entire process from concept to delivery – a proper hands-on learning moment.
The result? One of the most watched and liked posts on Lloyds Bank’s social channels, raising awareness of the challenges those living with autism face, and reminding everyone that small ideas can have a huge emotional impact. An emotional day to film and a joy to produce.
CREATIVE DIRECTION • ART DIRECTION
This one was t
Lloyds' B2B campaigns, monthly and evergreen social content
concept • ART DIRECTION
no more film star horses here, sadly.
