the one with altitude.
After some pitch winning freelance creative, I stepped in as Creative Director to bring easyJet’s new employer brand, website and targeted recruitment campaigns to life — a project that went on to win Best Integrated Campaign at the 2025 RAD Awards.
The challenge: after the pandemic, easyJet had lost almost 40% of its cabin crew and needed to hire around 2,000 staff across the UK and Europe, faster than its competitors. Our solution? Cabin Crew “Moments”, a campaign celebrating the unforgettable milestones of a cabin crew career: the first flight, the great team you just clicked with and the moments that make it all worthwhile.
We spotlighted diversity and broke stereotypes, showing a career that’s open to all, from men to underrepresented ethnicities. Augmented reality filters let potential recruits picture themselves in the role, adding a dash of interactivity and fun and using photos taken by the crew themselves made this feel all the more authentic... and got us out of a problem with timing for an inflight photoshoot.
The results spoke for themselves: over 14,000 applications, 6,300 from men, reduced time from application to hire, and lower media spend than previous campaigns. This campaign wasn’t just about filling quotas, it was about showing that a cabin crew career at easyJet is full of adventure, opportunity and unforgettable moments.
CREATIVE DIRECTION • CONCEPT • COPY • ART DIRECTION
The One That put co-pilots on EasyJet’s Radar.
Targeting co-pilots working abroad, those working for other airlines, female and Amsterdam based pilots specifically. 371 applications in 4 weeks.
CREATIVE DIRECTION • CONCEPT • COPY • ART DIRECTION
The One That Landed on Opportunity.
Concept and creation of employer brand and development of new careers website,
including design and content.
including design and content.
CREATIVE DIRECTION • CONCEPT • COPY • ART DIRECTION
recruitment events.
Concept and creation of stand and giveaways for recruitment events.
CREATIVE DIRECTION • CONCEPT • COPY • ART DIRECTION
snapchat/instagram ai
CREATIVE DIRECTION
CREATIVE DIRECTION
The One Where Basketball Took Off.
Having called Bristol home for over 20 years, easyJet wanted to show some love to the local community. To launch their partnership with the Bristol Flyers Basketball team — and subtly nudge the male demographic least likely to apply for cabin crew roles — we created a launch video for digital and social. The idea? Highlight that potential applicants have more transferable skills than they realise… and that the height limit is taller than you might think. It was all about connecting with the audience, having a bit of fun, and showing that being cabin crew isn’t just for a certain type of person.
CREATIVE DIRECTION • CONCEPT • script • ART DIRECTION
engineering apprenticeships photoshoot
ART DIRECTION
