YouTube ads
Despite delivering significant savings on utility bills, people still were not signing up. Our campaign tackled the perceived barriers - that using Look after my bills could be difficult and
time-consuming or that changing energy suppliers is scary.
time-consuming or that changing energy suppliers is scary.
Working with a writing partner to concept, script, cast, choose locations, direct and oversee the editing of the adverts, I was solely responsible for the art direction, wardrobe and set design.
The entire project, from concept to delivery, was completed in a month on a very small budget.
CREATIVE DIRECTION • CONCEPT • SCRIPTWRITING • ART DIRECTION • SET ART & COSTUME DESIGN
WE FILMED over two days in October 2020 with full covid restrictions, so that was interesting.
