CREATIVE DIRECTOR / CREATIVE LEAD / HYBRID CREATIVE / ART DIRECTOR
I’m a true hybrid creative with a strong foundation in design and art direction, combined with a natural ability for writing, storytelling and strategy.
And not many creatives have their work on display in the Science Museum.
With over 20 years’ experience, I’ve evolved from Graphic Designer to Art Director to Creative Director/Lead, consistently delivering work that delivers results. Whether I’m shaping the creative vision, conceptualising, art directing or crafting copy that truly resonates, my approach is always rooted in strategy and driven by creativity.
I connect the dots and make sense of problems, brands, consumers, data, behaviours and cultures. This allows me to develop effective ways of connecting with people to shape brands, grow business, and craft compelling ideas for advertising, social media and communications campaigns. I approach every brief with curiosity, staying on top of cultural, political, technological and design trends. My work emotionally connects with and engages audiences to shift perceptions, raise awareness or drive sales, aligning seamlessly with strategy and brand.
Throughout my career, I’ve led creative teams, creative pitches and high-impact projects. I clearly articulate the creative vision, presenting ideas in ways that are engaging, understandable, and ideally inspiring to clients, stakeholders and creatives. I’m diligent about integrating client feedback while preserving the integrity of the creative vision and managing scope, budget and resources to ensure successful outcomes.
I believe in emotional intelligence and clear communication – listening, understanding, inspiring, managing expectations and aligning on goals – to build strong, creative, and collaborative relationships with my team, colleagues, clients and stakeholders. Mentoring talent is something I am passionate about, watching my team grow professionally is one of my greatest rewards. I learn as much as I teach and I’m committed to fostering an environment where creativity can thrive and develop.
As part of the Xennial 'microgeneration' between Gen X and Millennials, I have gone from analog to digital, from records to tapes to CDs to minidiscs to not actually owning any of my music. I started my degree with Letraset and had to finish with a Mac. I abandoned Quark for Adobe, mastered Photoshop pre smart objects and have now learned Canva and Figma. I created the Gov/NHS Emergency Covid response, survived 2 years of Covid brand guidelines and can use both PowerPoint and Google Slides, so I am confident there's not much that could phase me!
lisamaidment.com
SKILLS INCLUDE
Creative Direction
Art Direction
Copywriting
Creative Strategy
Photoshoot and Film Direction
ATL, Social, Shopper & 360º campaigns
Pitch Creative
Presenting
Generative AI - Application and responsible use in creative work
Branding
Employer Branding
Graphic Design
Experiential
Management
Mentoring
CLients include
ABPI, ArcelorMittal, Babylon Health, Banana Boat, Bank of Scotland, Barclays Bank, Barclaycard, The BBC, Benefit, Bournemouth University, The Brit Awards, Conrad Hotels, Cosmopolitan Magazine, Currys, easyJet, EFPIA, GE, Greene King, Halifax Bank, Hawaiian Tropic, Heathrow Express, Honda, HSBC, HM Government, Jaguar Land Rover, Lexus, Lloyds Bank, Look after my bills, Mars, Miller Genuine Draft, NHS, Otis Lifts, Peninsula Hotels, Peroni Nastro Azzurro, Public Health England, Pilsner Urquell, Royal Mail, The Rugby Players Association, Samsung, Scottish Widows, Sky, Spotify, Swarovski, TfL, Together Coalition, Uber, Unilever, UTC Technologies, Velo, Vodafone, Volkswagen, Vuse, Wilkinson Sword.
a little bit about me
I have a slightly bonkers, very lovely, supposedly miniature Labradoodle called Bertie...
all 22 kg of him.
all 22 kg of him.
Don McCullin is a bit of a hero of mine and my favourite photographer.
My Instagram feed is mostly sunsets.
My Instagram feed is mostly sunsets.
I love history and architecture and dream of being on Grand Designs and not going over budget.
I’m a Rugby Union fan (Harlequins and England) and went to Japan for the 2019 World Cup and fell in love with the country.
I read a lot and still reject the Kindle, which I regret every time I travel, but there’s something wonderful about a physical book.