Making a career in steels look rather appealing and very interesting.
I worked with a copywriter to create a concept centred around steel being fundamental to modern life. Cars, trains, buildings, infrastructure, ships, energy generating systems, appliances, zip fasteners, cutlery, the manufacturing processes to create clothes, glass, phones... steel enables so much we take for granted.
A career in steel is really a career that’s about making modern life possible.
Or put another way, it’s one in which you can genuinely ‘make your world’ and my art direction, I think, beautifully conveys this.
CONCEPT • ART DIRECTION • design
the campaign achieved a 100% follower increase in some regions and a 300% increase in intern applications overall.
BRAND GUIDELINES
well, when the campaign looks that good...
